The Art and Science Master’s Program in Communication and Business is designed to provide students with a comprehensive understanding of the principles and practices of communication and business. The program combines theoretical knowledge with practical skills, allowing students to develop a deep understanding of the complex relationships between communication, business, and society.
Curriculum
The program consists of 12 courses, including:
- Core Courses:
- Introduction to Communication Studies
- Business Communication
- Quantitative Methods for Communication Research
- Visual Communication
- Specialization Courses:
- Strategic Communication
- Corporate Communication
- Marketing Communications
- Digital Media Production
- Elective Courses:
- Data Analysis for Business Decision Making
- Consumer Behavior
- Brand Management
Program Objectives
Upon completing the Art and Science Master’s Program in Communication and Business, students will be able to:
- Analyze complex communication situations and develop effective communication strategies
- Apply theoretical knowledge to practical business problems
- Design and implement effective marketing campaigns
- Conduct research and analyze data to inform business decisions
- Develop a critical understanding of the social and cultural context of business communication
Career Opportunities
Graduates of the Art and Science Master’s Program in Communication and Business will be well-prepared for a wide range of careers in industries such as:
- Marketing and advertising agencies
- Public relations firms
- Corporate communications departments
- Media companies
- Non-profit organizations